Music-brand congruency in high- and low-cognition radio advertising
Year of publication: |
2008
|
---|---|
Authors: | Lavack, Anne M. ; Thakor, Mrugank V. ; Bottausci, Ingrid |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 27.2008, 4, p. 549-568
|
Subject: | Hörfunkwerbung | Radio advertising | Werbemusik | Advertising music |
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