Music genre as a marketing communication tool : a study on drinks market in Turkey
Year of publication: |
2010
|
---|---|
Authors: | Basfirinci, Cigdem Sahin ; Cilingir, Zuhal |
Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 19.2010, 4, p. 247-268
|
Subject: | Getränkehandel | Beverage trading | Musik | Music | Werbung | Advertising | Türkei | Turkey |
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