Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Sebastian Silas, David John Baker, Daniel Müllensiefen
| Year of publication: |
2024
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|---|---|
| Authors: | Silas, Sebastian ; Baker, David John ; Müllensiefen, Daniel Th. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 64.2024, 2, p. 192-212
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| Subject: | dual-process models | implicit testing | Music and advertising | sonic branding | Werbung | Advertising | Werbewirkung | Advertising effects | Musik | Music | Musikwirtschaft | Music industry | Werbemusik | Advertising music | Filmwirtschaft | Film industry | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Manipulation | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2024-013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014576995