"My roots are green" : a phenomenological discourse on intergenerational green motherhood in non-Western consumption contexts
Year of publication: |
2023
|
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Authors: | Ansari, Nadia Umair ; Rashidi, Muhammad Zaki ; Mehmood, Kashif |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 26.2023, 1, p. 19-36
|
Subject: | Green motherhood | Intergenerational tradition transfer | Pro-environmental consumer behaviour | Traditional ecological knowledge | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Mütter | Mothers | Generationengerechtigkeit | Intergenerational equity | Intergenerationale Übertragung | Intergenerational transfer | Nachhaltige Entwicklung | Sustainable development | Umweltmanagement | Environmental management | Öko-Produkt | Sustainable product |
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