My video game console is so cool! : a coolness theory-based model for intention to use video game consoles
Year of publication: |
2022
|
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Authors: | Nan, Dongyan ; Lee, Haein ; Kim, Yerin ; Kim, Jang Hyun |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 176.2022, p. 1-9
|
Subject: | Attractiveness | Coolness | Originality | Subcultural appeal | Video game console | Computerspiel | Video game | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
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