Myopic marketing and R&D management in the context of corporate financing : an empirical investigation of manifestations and consequences
vorgelegt von Daniel Willmann
| Year of publication: |
[2017?]
|
|---|---|
| Authors: | Willmann, Daniel |
| Institutions: | RWTH Aachen (degree granting) |
| Publisher: |
[Aachen] : Apprimus |
| Subject: | Marketingmanagement | Marketing management | Industrieforschung | Industrial research | Innovationsmanagement | Innovation management | Börsenkurs | Share price | Kreditwürdigkeit | Credit rating | USA | United States | Strategisches Management | Forschung und Entwicklung | Finanzierung | 1971-2013 |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 220 Seiten Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Aufsatzsammlung ; Thesis ; Sammlung ; Collection of articles written by one author ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Thesis: | Dissertation, Rheinisch-Westfälische Technische Hochschule Aachen, 2017 |
| Notes: | Besteht aus mehreren Sonderdrucken aus verschiedenen Publikationen |
| Classification: | Marketing ; Investition, Finanzierung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011639141