Mythos Mass Customization: Buzzword oder praxisrelevanteWettbewerbsstrategie? Warum viele Unternehmen trotz der Nutzenpotentiale kundenindividuellerMassenproduktion an der Umsetzung scheitern
Year of publication: |
2002-08-01
|
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Authors: | Ihl, Christoph ; Piller, Frank Thomas |
Publisher: |
Institut für Wirtschafts- und Rechtswissenschaften <München> / Lehrstuhl für Allgemeine und Industrielle Betriebswirtschaftslehre |
Subject: | Kundenorientierung | Strategisches Management | Mode | fashion | mode |
Extent: | 113664 bytes 22 p. application/pdf |
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Type of publication: | Book / Working Paper |
Language: | German |
Classification: | Strategic management ; Consumer behaviour ; Individual Working Papers, Preprints ; No country specification |
Source: | USB Cologne (business full texts) |
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