Extent:
XX, 200 S. : Ill., graph. Darst.
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Universitätsschrift
Thesis:
Zugl.: Mainz, Univ., Diplomarbeit, 1997
ISBN: 3-8244-6750-X
Classification: Forschung und Entwicklung ; Marketing
Source: