Narrative analysis for decoding marketer - customer interactions in hospitality contexts
Arch G. Woodside and Linda Jane Coleman
| Year of publication: |
2011
|
|---|---|
| Authors: | Woodside, Arch G. ; Coleman, Linda Jane |
| Published in: |
Tourism sensemaking : strategies to give meaning to experience. - Bingley [u.a.] : Emerald, ISBN 0-85724-853-7. - 2011, p. 223-231
|
| Subject: | Studium | University education | Tourismuswirtschaft | Tourism industry | Gastgewerbe | Hospitality industry | Führungskräfteentwicklung | Leadership development | Verkaufsverhalten | Sales behaviour | Narrative Methode | Narrative method | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009380868