Nation branding as a strategic approach for emerging economies : the case of UAE
Gouher Ahmed, Anas Abudaqa, C. Jayachandran, Yam Limbu, and Rashed Alzahmi
| Year of publication: |
2022
|
|---|---|
| Authors: | Ahmed, Gouher ; Abudaqa, Anas ; Jayachandran, Chinnappa Naidu ; Limbu, Yam ; Alzahmi, Rashed |
| Published in: |
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives. - Cham : Springer International Publishing, ISBN 978-3-030-88678-3. - 2022, p. 41-57
|
| Subject: | Nation branding | Sustainable environment | Competitive knowledge economy | Markenführung | Brand management | Schwellenländer | Emerging economies | Vereinigte Arabische Emirate | United Arab Emirates | Herkunftsbezeichnung | Designation of origin | Nachhaltige Entwicklung | Sustainable development |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-88678-3_3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013274436