Nation branding as a strategic approach for emerging economies : the case of UAE
Year of publication: |
2022
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Authors: | Ahmed, Gouher ; Abudaqa, Anas ; Jayachandran, Chinnappa Naidu ; Limbu, Yam ; Alzahmi, Rashed |
Published in: |
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives. - Cham : Springer International Publishing, ISBN 978-3-030-88678-3. - 2022, p. 41-57
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Subject: | Nation branding | Sustainable environment | Competitive knowledge economy | Markenführung | Brand management | Internationaler Wettbewerb | International competition | Vereinigte Arabische Emirate | United Arab Emirates | Schwellenländer | Emerging economies | Nachhaltige Entwicklung | Sustainable development |
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