Nation branding : concepts, issues, practice
Keith Dinnie
| Year of publication: |
2008 ; 1. ed.
|
|---|---|
| Authors: | Dinnie, Keith |
| Publisher: |
Amsterdam [u.a.] : Butterworth-Heinemann |
| Subject: | Nationalstaat | Nation state | Markenführung | Brand management | Standortmarketing | Place marketing | Nationalbewusstsein | Markenname | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | XXIV, 264 S. graph. Darst. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study ; Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 0-7506-8349-X ; 978-0-7506-8349-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003571700