Nation branding : concepts, issues, practice
Keith Dinnie
| Year of publication: |
2022 ; 3rd edition
|
|---|---|
| Authors: | Dinnie, Keith |
| Publisher: |
London : New York |
| Subject: | Markenführung | Brand management | Standortmarketing | Place marketing | Nationalstaat | Nation state |
| Extent: | 1 online resource |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. |
| ISBN: | 978-1-003-10024-9 ; 1-003-10024-4 ; 978-1-000-56447-1 ; 1-000-56447-9 ; 978-1-000-56449-5 ; 1-000-56449-5 ; 978-0-367-56988-4 ; 978-0-367-56989-1 |
| Other identifiers: | 10.4324/9781003100249 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013460439