National brand of Ukraine : monograph
Anatolii Mazaraki, Svitlana Melnychenko, Tetiana Melnyk, Tetiana Tkachenko, Alexander Hladkyi, Serhii Bai, Galyna Piatnytska, Oksana Avdan, Oleh Hryhorenko, Tetiana Dupliak, Julia Zabaldina, Kateryna Kandahura, Liudmyla Lukashova, Anna Prysiazhnyuk, Anna Varibrusova, General editorship Doctor of Economic Sciences, Professor A. Mazaraki
| Year of publication: |
December 2018
|
|---|---|
| Authors: | Mazaraki, Anatoliy (also ed.) ; Melnychenko, Svitlana ; Melnyk, Tetiana ; Tkachenko, Tetiana ; Hladkyi, Alexander ; Bai, Serhii ; Piatnytska, Galyna ; Avdan, Oksana ; Hryhorenko, Oleh ; Dupliak, Tetiana ; Zabaldina, Julia ; Kandahura, Kateryna ; Lukashova, Liudmyla ; Prysiazhnyuk, Anna ; Varibrusova, Anna |
| Publisher: |
Tallin : «Scientific Route» |
| Subject: | Nation brand | nation branding | export brand | country brand | countrybranding | place brand | place branding | state brand | state branding | innovation activity | international ranking | Markenführung | Brand management | Markenartikel | Brand | Standortmarketing | Place marketing | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Ukraine | Internationales Marketing | International marketing | Konsumentenverhalten | Consumer behaviour |
freely available
| Extent: | 1 Online-Ressource (circa 264 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | English |
| ISBN: | 978-9949-7316-5-7 ; 978-9949-7316-4-0 |
| Other identifiers: | 10.21303/978-9949-7316-5-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012249301