Type of publication: Article
Notes:
DOI:10.1016/j.indmarman.2005.09.007
Buisson, David, Garrett, Tony, & Yap, Chee (2006) National Culture R&D and Marketing Integration Mechanisms in New Product Development: A Cross-Cultural Study Between Singapore and New Zealand. Industrial Marketing Management, 35(3), pp. 293-307.
Faculty of Built Environment and Engineering
Source:
BASE