National identity and the perceived values of foreign products with local brands : the case of locol wine in Vietnam
Nguyen-hau Le, Hai-minh Thi Nguyen and Tuan Van Nguyen
| Year of publication: |
2013
|
|---|---|
| Authors: | Le Nguyen Hau ; Nguyen, Hai-minh Thi ; Nguyen, Tuan Van |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 25.2013, 5, p. 765-783
|
| Subject: | National identity | Vietnam | Consumer ethnocentrism | Consumer perceived value | Local product consumption | Willingness to buy | Nationalkultur | National culture | Konsumentenverhalten | Consumer behaviour | Viet Nam | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Wein | Wine | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010229019