Natural language processing algorithms to improve digital marketing data quality and its ethical implications
Sergi Pons, Ruben Huertas-Garcia, Jorge Lengler, Daniel Luiz de Mattos Nascimento
| Year of publication: |
2025
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|---|---|
| Authors: | Pons, Sergi ; Huertas-Garcia, Ruben ; Lengler, Jorge ; Nascimento, Daniel Luiz de Mattos |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 42.2025, 7, p. 1946-1957
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| Subject: | data quality | database cleaning | digital marketing | ethical implications | levenshtein algorithm | NLP algorithm | personalization | RapidFuzz | Datenqualität | Data quality | Algorithmus | Algorithm | Online-Marketing | Internet marketing | Ethik | Ethics | Datenbank | Database | Künstliche Intelligenz | Artificial intelligence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22211 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015464098