Nature of brand love : examining its variable effect on engagement and well-being
Muhammad Junaid, Khalid Hussain, Abdul Basit, Fujun Hou
| Year of publication: |
2020
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|---|---|
| Authors: | Junaid, Muhammad ; Hussain, Khalid ; Basit, Abdul ; Hou, Fujun |
| Published in: |
The journal of asset management. - Basingstoke : Palgrave Macmillan, ISSN 1470-8272, ZDB-ID 2209717-X. - Vol. 27.2020, 3, p. 284-299
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| Subject: | Brand love | Customer engagement | Consumer well-being | Customer-brand relationship | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenartikel | Brand | Emotion | Markentreue | Brand loyalty | Kundenzufriedenheit | Customer satisfaction | Lebensqualität | Quality of life | Zufriedenheit | Satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-019-00179-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012298791