Navigating sustainability marketing in an emerging market : environmental claims in magazine advertising
Sibusiso Ndlovu and Debbie Ellis
| Year of publication: |
2025
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|---|---|
| Authors: | Ndlovu, Sibusiso ; Ellis, Debbie |
| Published in: |
Sustainability Marketing in Emerging Economies : Conceptual and Empirical Perspectives. - Cham : Springer Nature Switzerland, ISBN 978-3-031-83464-6. - 2025, p. 171-195
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| Subject: | Environmental claims | Environmental consciousness | Magazine advertising | South Africa | Sustainability advertising | Sustainability marketing | Südafrika | Nachhaltige Entwicklung | Sustainable development | Öko-Marketing | Green marketing | Werbung | Advertising | Umweltbewusstsein | Printwerbung | Print advertising | Nachhaltigkeit | Sustainability | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-83464-6_7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015332007