Navigating the complexities of grounded theory research in advertising
Year of publication: |
January-March 2017
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Authors: | Goulding, Christina |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 46.2017, 1, p. 61-70
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Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Forschung | Research | Grounded Theory | Grounded theory |
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