Navigating the Double-Edged Sword : executive hubris and its impact on customer acquisition and retention
Flora F. Gu, Fine F. Leung, Danny T. Wang, Yi Tang
| Year of publication: |
2024
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| Authors: | Gu, Flora Fang ; Leung, Fine F. ; Wang, Danny T. ; Tang, Yi |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 2014002-2. - Vol. 41.2024, 2, p. 362-382
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| Subject: | Customer acquisition | Customer retention | Executive hubris | Marketing strategy | Upper echelons theory | Beziehungsmarketing | Relationship marketing | Führungskräfte | Managers | Kundengewinnung | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Übernahme | Takeover | Kundenbindung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2023.12.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015057466