Navigating the platform economy : crafting a customer analytics capability instrument
Md Afnan Hossain, Shahriar Akter, Venkata Yanamandram, Carolyn Strong
| Year of publication: |
2024
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|---|---|
| Authors: | Hossain, Md Afnan ; Akter, Shahriar ; Yanamandram, Venkata ; Strong, Carolyn |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 170.2024, Art.-No. 114260, p. 1-17
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| Subject: | Customer analytics capability | Customer-related performance | Platform management | Retail management | Scale development | Value-centric analytics | Beziehungsmarketing | Relationship marketing | Netzwerkökonomik | Network economics | Digitale Plattform | Digital platform | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114260 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014534516