Navigating through digitalization challenges in strategic communication : introducing the VUCA radar
Peter Winkler, Jannik Kretschmer and Philip Wamprechtsamer
| Year of publication: |
2025
|
|---|---|
| Authors: | Winkler, Peter ; Kretschmer, Jannik ; Wamprechtsamer, Philip |
| Published in: |
Journal of communication management. - Bradford : Emerald, ISSN 1478-0852, ZDB-ID 2031803-0. - Vol. 29.2025, 2, p. 240-257
|
| Subject: | Digitalization | Paradox | Strategic communication | VUCA | Digitalisierung | Digitization | Öffentlichkeitsarbeit | Public relations | Strategisches Management | Strategic management | Kommunikation | Communication | Interne Kommunikation | Internal communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCOM-11-2023-0119 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015414273