Need for touch and two-way communication in e-commerce
Yun Jung Lee, Sujin Yang and Zachary Johnson
| Year of publication: |
2017
|
|---|---|
| Authors: | Lee, Yun Jung ; Yang, Sujin ; Johnson, Zachary |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 11.2017, 4, p. 341-360
|
| Subject: | E-commerce | Online retailing | Computer mediated communication | Consumer behavior internet | Technology in retailing | Online-Handel | Electronic Commerce | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Internet | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-04-2016-0035 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011813283