Negative Consequences of Dichotomizing Continuous Predictor Variables
Year of publication: |
2003
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Authors: | Irwin, Julie R. ; McClelland, Gary H. |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 40.2003, 3, p. 366-371
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