Negative customer engagement behavior intention in higher education under the lens of theory of planned behavior : a structural equation model
Pham Thi Kim Thanh, Vu Tri Dung, Dinh Viet Hung
| Year of publication: |
2022
|
|---|---|
| Authors: | Pham Thi Kim Thanh ; Vu Tri Dung ; Dinh Viet Hung |
| Published in: |
VNU journal of economics and business. - Ha Noi, Vietnam : VNU, ISSN 2734-9861, ZDB-ID 3122236-5. - Vol. 2.2022, 4, p. 69-82
|
| Subject: | Academic aspect quality | satisfaction | negative valence | customer engagement behavior | higher education | Konsumentenverhalten | Consumer behaviour | Hochschule | Higher education institution | Beziehungsmarketing | Relationship marketing | Strukturgleichungsmodell | Structural equation model | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Verbrauchereinstellung | Consumer attitudes | Studierende | Students | Virales Marketing | Viral marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.57110/jeb.v2i4.4860 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013499644