Negative effect of roundup requests on repurchase intentions
Saira Raza Khan, Felix Septianto and Pragea Geldoffy Putra
| Year of publication: |
2022
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|---|---|
| Authors: | Khan, Saira Raza ; Septianto, Felix ; Putra, Pragea Geldoffy |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 30.2022, 4, p. 288-296
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| Subject: | anticipated negative affect | donation | hedonic | roundup request | utilitarian | Fundraising | Konsumentenverhalten | Consumer behaviour | Utilitarismus | Utilitarianism | Hedonischer Preisindex | Hedonic price index | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/18393349211002534 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013435321