Negative halo effects of sustainable packaging
Monin Techawachirakul, Abhishek Pathak, Kosuke Motoki, Gemma Anne Calvert
| Year of publication: |
2023
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|---|---|
| Authors: | Monin Techawachirakul ; Pathak, Abhishek ; Motoki, Kosuke ; Calvert, Gemma Anne |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 12, p. 2627-2641
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| Subject: | alcoholic beverages | green packaging | negative halo effect | paper packaging | sustainable packaging | Verpackung | Packaging | Konsumentenverhalten | Consumer behaviour | Ökologische Verpackung | Green packaging | Wirkungsanalyse | Impact assessment | Nachhaltigkeit | Sustainability |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21891 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014432509