Net audiences : a comparison of the Sainsbury Normal Method and the Sainsbury Weighted Method
Zachary William Anesbury, Carl Barrie Driesener, Bill Page, Steven Bellman and Byron Sharp
| Year of publication: |
2020
|
|---|---|
| Authors: | Anesbury, Zachary William ; Driesener, Carl Barrie ; Page, Bill ; Bellman, Steven ; Sharp, Byron |
| Subject: | media | reach | Sainsbury Normal Method | Sainsbury Weighted Method | segmentation |
| Description of contents: | Description [doi.org] |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2020.1794933 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012395568