Netchising: The Next Global Wave?
|Year of publication:||
|Authors:||Morrison, Allen ; Bouquet, Cyril ; Beck, John|
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 1609841. - Vol. 37.2004, 1, p. 11-28
Beck, John, (2000)
Bouquet, Cyril, (2009)
ARE YOU GIVING GLOBALIZATION THE RIGHT AMOUNT OF ATTENTION? Too little — Or too much — Attention from head office executives can cause problems in a company's global operations. But there isn't an amount of attention that's right for every business. Here's how to know what's right for yours.
Morrison, Allen, (2011)
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