Netchising: The Next Global Wave?
| Year of publication: |
2004
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|---|---|
| Authors: | Morrison, Allen ; Bouquet, Cyril ; Beck, John |
| Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 1609841. - Vol. 37.2004, 1, p. 11-28
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