NETWORK IDENTITY - A POSSIBLE INDICATOR FOR EVALUATION

The objective of this article is to define the concept of network identity and to validate its role as a catalyst and its role to maintain in time the collaborative structure in order to achieve the goal of innovation. I have analyzed collaborative structures in various fields of activity in which individual actions are linked and participants consider their effect on a common goal. Human behaviour in general, according to the sociological definitions, is a result of the native factors (as I think I should behave) and social factors (as I show that I should behave). Non-economic motivations have a role as collaborative network builders and as supporters of individuals’ intensity of connecting, but they also have a role in maintaining the collaborative sustainability. These are related to beliefs about how organizations - and particularly individuals - act and simultaneously have expectations of other network members. Non-economic motivations, in turn, are studied in particular by sociologists, these coming from the structure of the social individual (native characteristics or induced by the influence of the organizational environment or society as a whole). A descriptive research is needed to identify the existence of a set of specific characteristics that can define the identity of collaborative structure.