Network overlap and content sharing on social media platforms
Jing Peng, Ashish Agarwal, Kartik Hosanagar, and Raghuram Iyengar
| Year of publication: |
August 2018
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|---|---|
| Authors: | Peng, Jing ; Agarwal, Ashish ; Hosanagar, Kartik ; Iyengar, Radha |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 55.2018, 4, p. 571-585
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| Subject: | social media | content sharing | network overlap | multiple senders | hazards model | Social Web | Social web | Soziales Netzwerk | Social network | Netzwerkökonomik | Network economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.14.0643 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011912735