Network text analysis and sentiment analysis : an integration to analyse word-of-mouth in the digital marketplace
Year of publication: |
[2016]
|
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Authors: | Ravaglia, Veronica ; Zanazzi, Luca ; Mazzoni, Elvis |
Published in: |
Capturing, analyzing, and managing word-of-mouth in the digital marketplace. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-9449-1. - 2016, p. 137-153
|
Subject: | Virales Marketing | Viral marketing | Social Web | Social web | Inhaltsanalyse | Content analysis | Kundenwert | Customer value |
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