Neural correlates for price involvement in purchase decisions with regards to fast-moving-consumer-goods
Franziska Rumpel ; Michael Knuth ; Michael Schaefer
| Year of publication: |
2008
|
|---|---|
| Authors: | Rumpel, Franziska ; Knuth, Michael ; Schaefer, Michael |
| Publisher: |
Magdeburg : Univ., FEMM |
| Extent: | 31 S. : Ill. |
|---|---|
| Series: | Working paper series / Otto von Guericke University Magdeburg, Faculty of Economics and Management. - Magdeburg : FEMM, ISSN 1615-4274. - Vol. 2008,33 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Zsfassung in engl. Sprache |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004936770