Neural correlates of fear appeal in advertising : an fMRI analysis
Year of publication: |
2020
|
---|---|
Authors: | Mostafa, Mohamed M. |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 26.2020, 1, p. 40-64
|
Subject: | advertising | emotional appraisal | episodic memory retrieval | Fear appeal | fMRI | Emotion | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Angst | Anxiety |
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