Neural signals of video advertisement liking : insights into psychological processes and their temporal dynamics
Hang-Yee Chan, Maarten A.S. Boksem, Vinod Venkatraman, Roeland C. Dietvorst, Christin Scholz, Khoi Vo, Emily B. Falk, and Ale Smidts
| Year of publication: |
2024
|
|---|---|
| Authors: | Chan, Hang-Yee ; Boksem, Maarten A. S. ; Venkatraman, Vinod ; Dietvorst, Roeland C. ; Scholz, Christin ; Vo, Khoi ; Falk, Emily B. ; Smidts, Ale |
| Subject: | video advertisement | fMRI | preference | neuroscience | implicit measures | advertising | Werbung | Advertising | Werbewirkung | Advertising effects | Neurowissenschaften | Neuroscience | Konsumentenverhalten | Consumer behaviour | Emotion | Kognition | Cognition | Online-Marketing | Internet marketing | Neuroökonomie | Neuroeconomics |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437231194319 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015168477