Neurofeedbacks on brands in the context of neuroscience applied to consumption : mapping the state-of-the-art and research agenda
Natália Munari Pagan, Karina Munari Pagan, Janaina de Moura Engracia Giraldi and Jorge Henrique Caldeira de Oliveira
| Year of publication: |
2024
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|---|---|
| Authors: | Pagan, Natália Munari ; Pagan, Karina Munari ; Giraldi, Janaina de Moura Engracia ; Oliveira, Jorge Henrique Caldeira de |
| Published in: |
International journal of business forecasting and marketing intelligence : IJBFMI. - Genève [u.a.] : Inderscience Enterprises, ISSN 1744-6643, ZDB-ID 2467374-2. - Vol. 9.2024, 3, p. 271-299
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| Subject: | affective response | brain | brand | cognitive response | consumer behaviour | decision-making | EEG | electrical pulses | electroencephalography | fRMI | mental response | neurofeedbacks tools | neuromarketing | neurons | preferences | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Neurowissenschaften | Neuroscience | Neuromarketing | Markenführung | Brand management | Emotion | Entscheidung | Decision | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBFMI.2024.139357 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015060708