Neuromarketing algorithms' consumer privacy and ethical considerations : challenges and opportunities
Year of publication: |
2024
|
---|---|
Authors: | Goncalves, Marcus ; Huang, Yiwei ; Aliagas, Irene ; Cerdá, Luis Manuel |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 11.2024, 1, Art.-No. 2333063, p. 1-48
|
Subject: | Neuromarketing | neuroethics | AI/ML algorithms | GDPR | CCPA | Datenschutz | Data protection | Algorithmus | Algorithm | Konsumentenverhalten | Consumer behaviour | Ethik | Ethics | Künstliche Intelligenz | Artificial intelligence |
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