Neuromarketing and the marketing mix : an integrative review and future research agenda using the TMC approach
Sanchita Bansal, Priya Nangia, Bernadett Koles
| Year of publication: |
2025
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|---|---|
| Authors: | Bansal, Sanchita ; Nangia, Priya ; Koles, Bernadett |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 49.2025, 3, Art.-No. e70072, p. 1-31
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| Subject: | consumer behavior | consumer neuroscience | consumer research | integrative review | neuromarketing | Konsumentenverhalten | Consumer behaviour | Neuromarketing | Marketingmanagement | Marketing management | Neurowissenschaften | Neuroscience | Marktforschung | Market research | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.70072 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015456249