Neuromarketing as a mechanism of communication with the consumer : the case for small business
Olena Chygryn, Kateryna Shevchenko, Oleh Tuliakov
| Year of publication: |
2024
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|---|---|
| Authors: | Chygryn, Olena ; Shevchenko, Kateryna ; Tuliakov, Oleh |
| Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - Vol. 15.2024, 2, p. 26-38
|
| Subject: | KMU | SME | Konsumentenverhalten | Consumer behaviour | Neuromarketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21272/mmi.2024.2-03 [DOI] hdl:11159/654493 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014578119