Neurometric and biometric measurement of the effectiveness of COVID-19-related public service announcements
Hazal Duman Alptekin, Nihan Tomris Kucun, Merve Kurt, Behcet Yalin Ozkara
| Year of publication: |
2024
|
|---|---|
| Authors: | Duman Alptekin, Hazal ; Kucun, Nihan Tomris ; Kurt, Merve ; Özkara, Behçet Yalin |
| Subject: | COVID-19 | Electroencephalography (EEG) | Eye tracking | Galvanic skin conductivity response (GSR) | Persuasion strategies | Public service announcements (PSAs) | Rhetorical analysis |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12208-024-00399-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015080800