Neuroscience marketing : a new age marketing
Shenki Tyagi, Mani Tyagi, Ashish Srivastava, Shefali Saluja
| Year of publication: |
2024
|
|---|---|
| Authors: | Tyagi, Shenki ; Tyagi, Mani ; Srivastava, Ashish ; Saluja, Shefali |
| Published in: |
Building organizational resilience with neuroleadership. - Hershey, PA : IGI Global, ISBN 979-8-3693-1785-3. - 2024, p. 215-229
|
| Subject: | Neuromarketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Konsumentenpräferenzen | Consumer preferences | Werbung | Advertising | Verpackung | Packaging |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-1785-3.ch014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014552157