New approach based on proximity/remoteness measurement for customer classification
Fatemeh Akhyani, Alireza Komeili Birjandi, Reza Sheikh, Shib Sankar Sana
| Year of publication: |
2022
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|---|---|
| Authors: | Akhyani, Fatemeh ; Birjandi, Alireza Komeili ; Sheikh, Reza ; Sana, Shib Sankar |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 22.2022, 2, p. 267-298
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| Subject: | Classification | Customer | Proximity | Remoteness | Service quality | Dienstleistungsqualität | Beziehungsmarketing | Relationship marketing | Klassifikation | Messung | Measurement | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-020-09402-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013263019