New brands: performance and measurement
Year of publication: |
2016
|
---|---|
Authors: | Singh, Jaywant ; Wright, Malcolm |
Published in: |
The Routledge companion to contemporary brand management. - London : Routledge, Taylor & Francis Group, ISBN 0-415-74790-2. - 2016, p. 186-197
|
Subject: | Produktentwicklung | New product development | Markenführung | Brand management | Performance-Messung | Performance measurement |
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