New channels for old businesses : examining the drivers and obstacles of mobile commerce adoption for complex products
Alternative title: | Neue Kanäle für alte Branchen: Untersuchung der Treiber und Hindernisse der Akzeptanz von mobilen Handel mit komplexen Produkten |
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Year of publication: |
2016
|
Authors: | Heinze, Jörg |
Other Persons: | Fischer, Peter (degree supervisor) |
Publisher: |
Regensburg : Universitätsbibliothek Regensburg |
Subject: | Versicherung | Insurance | Vertriebsweg | Distribution channel | Mobile Business | Mobile business | Komplexitätsmanagement | Complexity management |
Extent: | 1 Online-Ressource (circa 174 Seiten) Illustrationen |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | English |
Thesis: | Dissertation, Universität Regensburg, 2016 |
Source: | ECONIS - Online Catalogue of the ZBW |
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