New commodities and consumer behaviour
D. S. Ironmonger
| Year of publication: |
1972
|
|---|---|
| Authors: | Ironmonger, Duncan Standon |
| Other Persons: | Ironmonger, Duncan Standon (contributor) |
| Publisher: |
Cambridge : Univ. Press |
| Subject: | Verbrauchstheorie | Innovation | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Extent: | XVIII, 200 S. graph. Darst. |
|---|---|
| Series: | Monographs / Department of Applied Economics, University of Cambridge. - Cambridge : Cambridge University Press, ZDB-ID 258476-1. - Vol. 20 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. [190] - 195 |
| ISBN: | 0-521-08337-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000049894