New economy expression : redefining marketing in the multichannel age
David Mercer
| Year of publication: |
2001
|
|---|---|
| Authors: | Mercer, David |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Electronic commerce | Management | Internet marketing | Electronic Commerce | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 274 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-471-50008-9 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: |
Persistent link: https://www.econbiz.de/10004719214