New industrial product performance : models and empirical analysis
Year of publication: |
1988
|
---|---|
Authors: | Choffray, Jean-Marie |
Other Persons: | Lilien, Gary L. (contributor) ; Yoon, Eunsang (contributor) |
Published in: |
Advances in business marketing : a research annual. - Greenwich, Conn. [u.a.] : JAI Pr., ISSN 0894-5969, ZDB-ID 615816-X. - Vol. 3.1988, p. 49-77
|
Subject: | Innovation | Marktforschung | Market research |
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