New insights into emotion valence and loyalty intentions in relational exchanges
Sally McKechnie, Prithwiraj Nath, Jiyao Xun
| Year of publication: |
2018
|
|---|---|
| Authors: | McKechnie, Sally ; Nath, Prithwiraj ; Xun, Jiyao |
| Subject: | agency | emotion valence | goal attainment | gratitude | grudge | guilt | relational exchange | Emotion | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21077 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011970163