New insights on consequences of corporate associations : an investigation of mediators and moderator in Indian context
B. Saju, Kalyani Rangarajan, K. Harikrishnan and S. Joseph Jeya Anand
| Year of publication: |
2017
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|---|---|
| Authors: | Saju, B. ; Rangarajan, Kalyani ; Harikrishnan, K. ; Anand, S. Joseph Jeya |
| Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 12.2017, 1, p. 102-126
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| Subject: | affective identification | corporate association | Indian consumers | perceived CSR | personal satisfaction | mediation | moderation | structural equation modelling | India | Indien | Corporate Social Responsibility | Corporate social responsibility | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Mediation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011800940