New Insights on Trust in Business-To-Business Relationships : A Multi-Perspective Approach

New Insights on Trust in Business-to-Business Relationshipsprovides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.

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Year of publication:	2019
Authors:	Akrout, Houcine
Other Persons:	Raies, Karine (contributor) ; Woodside, Arch G. (contributor)
Publisher:	Bingley : Emerald Publishing Limited
Subject:	Vertrauen \| Confidence \| Beziehungsmarketing \| Relationship marketing \| Unternehmenskooperation \| Inter-firm cooperation

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Extent:	1 online resource (179 pages)
Series:	Advances in Business Marketing and Purchasing Ser. ; v.26
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based on publisher supplied metadata and other sources.
ISBN:	978-1-83867-062-7 ; 978-1-83867-063-4
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012692025